This question and answer came from Episode 3 of the #AskGaryVee show!

Question: How do I market a product that’s still in its early days?

Answer: You need to put it out in the wild. You need to taste it. Feel it. Reverse engineer it. Essentially, you need to develop the product first before you start marketing it. There’s an enormous amount of tactics and flexibility when it comes to geo-targeting and getting your business exposure — BUT the marketing will only work as long the product makes sense for consumer. At the end of the day, great marketing doesn’t fix crap products.

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at

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